Senior Digital Marketing Specialist
Fortescue
Our Opportunity
Work Location: Fortescue's Perth office is located on the traditional lands of Whadjuk people.
Roster: Monday to Friday
Fortescue is seeking a Senior Digital Marketing Specialist to lead how our marketing and communications content is distributed, amplified and measured across paid and owned digital channels.
Sitting at the intersection of content, channels, platforms and performance, this role ensures high-quality content is supported by deliberate distribution strategies and a strong feedback loop into future planning and investment decisions.
This is a hands-on role suited to someone who combines paid media expertise with strong analytical depth and practical campaign execution experience across enterprise platforms.
Key Responsibilities
Own the execution and optimisation of paid media campaigns across platforms including Google Ads, Meta and Sprinklr
Operate directly within live tools to build, launch, refine and scale campaigns
Work with external agencies to plan activity, while retaining accountability for performance outcomes and optimisation direction
Orchestrate distribution across paid and owned channels, ensuring search, SEO and campaign activity work cohesively
Determine where and how content should be amplified to maximise reach, engagement and conversion
Build and manage email campaigns and journey-based communications in Salesforce Marketing Cloud
Review and interpret performance data across paid and owned channels using GA4, Sprinklr and platform reporting
Translate performance insights into clear recommendations, strengthening the feedback loop into content and channel planning
Identify and address gaps in measurement, tracking and campaign implementation to ensure scalable, reliable execution
Partner with stakeholders across marketing, communications and business units to balance delivery, optimisation and long-term capability uplift
Qualifications and Experience
Demonstrated experience in paid media and performance marketing within complex or enterprise environments
Proven track record delivering measurable digital marketing outcomes
Strong hands-on experience operating enterprise advertising and marketing platforms
Experience managing campaigns across Google Ads, Meta and similar platforms
Experience using Salesforce Marketing Cloud or comparable email and journey platforms
Strong analytical capability and confidence working with dashboards and campaign data
Proficiency in performance reporting tools such as GA4, Sprinklr and platform-native analytics
Technical fluency across tracking, optimisation logic and campaign implementation best practice
Ability to translate data into clear, actionable insight for stakeholders
Strong stakeholder engagement skills with the ability to balance short-term delivery and long-term optimisation
About Us
Be part of something big. Fortescue is leading the world with our plan to decarbonise our iron ore operations, projects that harness renewable energy and the development of technology that will change our planet forever.
Our Commitment
Fortescue celebrates individual strengths and team members are encouraged to bring their whole selves to work. Our global workforce drives and promotes an inclusive culture, both within our organisation and throughout the communities we interact with. Diverse backgrounds include First Nations Peoples, people with disabilities, LGBTQ+ community, gender, neurodiverse, cultural diversity, all age groups, and those with an intersectional or multiple diverse characteristics. We encourage candidates from all backgrounds to apply.
https://fortescue.com/careers
Internal Candidates / Current Contractors please apply via Success Factors Careers Portal. For further information on how to apply please visit the Fortescue Hub.
Fortescue reserves the right to close applications early should a suitable pool of candidates be identified. Fortescue will never contact you to ask for payment of any kind, whether directly or through a third party.
